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Case Study conducted by Marketing Sherpa on June 30, 2008 about the growth of Pepperjam Network: 
According to the study, Pepperjam Network infiltrated 17.5% of the available market space a meer 5 and a half months after launching and was ranked in the top 5 most popular networks. |
"Client X" is one of the nation's leading retailer of fine gourmet food items and gifts. The company is well-known in its industry and has received multiple recognitions such as Forbes Best of the Web, Internet Retailer 500 and Internet Retailer Hot 100.
"Client X" was a member of another affiliate marketing network, "Network 1", since 2000. In early 2008, "Client X" decided to leave the "Network 1" and pursue opportunities with Pepperjam Network. "Client X" was an advertiser on Pepperjam Network since the network's inception in January 2008. In June 2008, "Client X" launched a program with a Pepperjam Network competitor, "Network 2". "Client X" opted to use Pepperjam network plus "Network 2" to ensure they were reaching all potential affiliates.
"Client X's" sales skyrocket every year between November and December, as they sell products that are popular gift items. In November and December 2008, "Client X" received more sales on Pepperjam Network than it did in the eight years it was on "Network 1". The client's Pepperjam Network program also outperformed its "Network 2" program in November and December. Sales for November and December were 25% higher than in past years on "Network 1". The performance of the program on Pepperjam Network was 50% higher than the "Network 2" program's performance.
Ultimately, the goal of "Client X" was to acheive higher sales in the affiliate marketing channel. While the program was running on two different networks, it is evident that the program on Pepperjam Network was able to deliver better results: more sales volume in a crucial time.
