I’m happy to announce that I’ll be speaking and moderating at the upcoming Search-Engine Strategies (SES) Chicago internet marketing conference.
The conference will take place at the Chicago Hilton from December 7-11, 2009. If you haven’t signed-up yet you can do so HERE.
I will be participating on two panels. Here are the details:
Panel One: Ads in a Quality Score World
DAY / TIME: Wednesday, December 9, 2009 / 12:45pm-2:00pm
DESCRIPTION: More and more, ranking well in paid search listings is less and less about how much you pay and more about the “quality” of your ad campaign. But what goes into making up your quality score? In this panel, we’ll take a closer look at quality factors and give tips on increasing the perceived relevancy of your campaigns.
SPEAKER LINE-UP:
David Szetela, CEO, Clix Marketing (Moderator)
Kristopher Jones, President, Pepperjam
Steve O’Brien, VP, Sales & Marketing, Click Forensics, Inc.
Andrew Goodman, SES Advisory Board & Principal, Page Zero Media
Panel Two: The Oprah Winfrey Litigation: What Affiliate Marketers MUST Know
DAY / TIME: Wednesday, December 9, 2009 / 2:30pm-3:45pm
DESCRIPTION: In August, Oprah Winfrey’s production company brought a lawsuit against over fifty Internet marketers and their affiliates alleging numerous intellectual property rights violations against the marketers and the affiliates. Because many of the merchants used affiliate networks, these merchants were being sued regarding actions by affiliates that the merchants did not know or pay. Because many of the affiliates disappeared the moment that they were sued and because many merchant/network contracts preclude indemnification, the merchants may be liable for significant damages.
Using the context of the Oprah case, the panelists on this session will discuss whether the merchant/affiliate network model needs to be changed and how the risk can be mitigated. While the industry is unlikely to ever be risk-free, it is possible to manage risk by:
- Understanding how techniques like behavioral and contextual targeting affect consumers, affiliates and merchants
- Understanding the legal and regulatory environment
- Understating risks involved with prospective marketing partners
- Using and maintaining proper contracts that allocate risk and provide appropriate indemnifications, and
- Keeping informed about the changes in technology, marketing practices and the regulatory environment.
Attendees will learn how to identify these issues and develop policies and procedures to keep informed about the current technology, marketing strategies and regulatory compliance. The ultimate goal of this knowledge is to help insulate merchants from liability and protect their brands and reputation.
SPEAKER LINE-UP:
Kristopher Jones, President, Pepperjam (Moderator)
Mark Rosenberg, Of Counsel, Sills Cummis & Gross P.C.
David Adler, Partner, Adler Law Group
Grant Crowell, Senior Media Analyst, ReelSEO.com
Peter Bordes, Founder CEO and Chairman of the Board, MediaTrust
If you’d like to connect with me before or during the show ping me on Twitter at @pepperjamceo
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