Comments on: Performics Renamed Google Affiliate Network

By: Rachel

Rachel — Thu, 03 Jul 2008 01:09:48 +0000

They may scoop up some rather savvy site owners but some (like myself) would use more than one simply because the advertisers/publishers vary.

It could be based on whether or not the relationship wanted is a “love em and leave em” or a longer courtship is wanted.

I personally think Google is too big and confusing its like trying find a pack of sewing needles in Costco.

But maybe this is why I owe a boutique.

By: UltraRob

UltraRob — Wed, 02 Jul 2008 04:08:07 +0000

I have an account with Performics and have links for a few merchants. I’ve always found the interface clunky. Their ways of linking also seem outdated. At least one of their merchants should convert well for me but it doesn’t. I’m not sure if it’s parasites or what. I have better things to do than figure it out. Maybe Google can improve it technically but they have a long ways to go to be as good as most of the other networks. Even if they improve technically, they’ll have to be able to make affiliates and merchants happy.

By: Bill

Bill — Tue, 01 Jul 2008 15:40:25 +0000

When I saw this in my in boxed I almost fell over. Google must have a high confidence level with DC.

By: bibby

bibby — Tue, 01 Jul 2008 03:22:27 +0000

Well google does have limitless resources, it becomes prohibitively expensive to truly play in their ballpark. their PPC paltform is an example of this. So, they might get the big boys but medium to smaller merchants with a limit on ad spending would be right for the picking on a network like Ppperjam.
I’ve been an affiliate marketer for over 3 years and this network has impressed me. I do belong to all major networks but they don’t always address the concerns of a small guy like myself.
As far a sPerformics or whatever they’ll be called, Google has to overhaul that entire paltform to compete. Ther platform is old school and way outdated. Who knows how many merchants would stand by as an overhaul is being conducted.

By: Maura

Maura — Mon, 30 Jun 2008 18:38:27 +0000

It will be interesting to see what new types of tools and technology GAN will come out as Google certainly has the resources and manpower to improve the network. Having the Google name attached to the network doesn’t hurt either….However, I don’t foresee GAN putting the other networks out of business as affiliates prefer some networks over others.

By: Lucas

Lucas — Mon, 30 Jun 2008 18:04:31 +0000

Wow! This is just huge.

Imagine Google Analytics on the backend of the Advertisers confirm page and GAN tracking codes driving the sales through the publisher channels (PPC, SEO, Blogging, Social Networking, Emailing, etc.) front end. Google will now hold the exact recipes for driving transactional revenue, not only in PPC but now through EVERY Online channel.

As an affiliate, at least this is a sign that Google isn’t trying to put them on the endangered species list (yet).

As an advertiser, the benefits to launching on GAN are somewhat of a grey area at this point.

Will other networks stand a chance… only time will tell. Who knows if Google will move in with the old Analytics model and give the whole program away for free……