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	<title>Comments on: Launching a Simple Affiliate Site – Part 2</title>
	<atom:link href="http://www.pepperjamnetwork.com/blog/2008/05/22/launching-a-simple-affiliate-site-%e2%80%93-part-2/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.pepperjamnetwork.com/blog/2008/05/22/launching-a-simple-affiliate-site-%e2%80%93-part-2/</link>
	<description>Affiliate Network News and Insight</description>
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		<title>By: Eugene Brauch</title>
		<link>http://www.pepperjamnetwork.com/blog/2008/05/22/launching-a-simple-affiliate-site-%e2%80%93-part-2/comment-page-1/#comment-20740</link>
		<dc:creator>Eugene Brauch</dc:creator>
		<pubDate>Thu, 30 Jun 2011 11:00:06 +0000</pubDate>
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		<description>you&#039;re the best for posting this! Thanks buddy</description>
		<content:encoded><![CDATA[<p>you&#8217;re the best for posting this! Thanks buddy</p>
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		<title>By: MarkP</title>
		<link>http://www.pepperjamnetwork.com/blog/2008/05/22/launching-a-simple-affiliate-site-%e2%80%93-part-2/comment-page-1/#comment-349</link>
		<dc:creator>MarkP</dc:creator>
		<pubDate>Mon, 26 May 2008 16:11:19 +0000</pubDate>
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		<description>Enjoying the series!

Any concern about trademark issues with the Eagles? This is a big issue in the domainers world.</description>
		<content:encoded><![CDATA[<p>Enjoying the series!</p>
<p>Any concern about trademark issues with the Eagles? This is a big issue in the domainers world.</p>
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		<title>By: Ian Howells</title>
		<link>http://www.pepperjamnetwork.com/blog/2008/05/22/launching-a-simple-affiliate-site-%e2%80%93-part-2/comment-page-1/#comment-321</link>
		<dc:creator>Ian Howells</dc:creator>
		<pubDate>Fri, 23 May 2008 14:32:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.pepperjamnetwork.com/blog/2008/05/22/launching-a-simple-affiliate-site-%e2%80%93-part-2/#comment-321</guid>
		<description>In this case, search volume is definitely low - especially at this time of year. Volume will certainly pick up come the end of summer/early fall. Without going into too much about where I&#039;m considering taking the series, I&#039;ll also be looking into other traffic sources outside of Google.

Search volume is a funny thing - traffic isn&#039;t my end goal, conversions are. I have sites floating around out there that I haven&#039;t touched in over a year, that are ranking well for terms that only get about 10 - 15 searches a day. Yet they consistently bring in multiple sales week after week, and require (literally) zero upkeep. The volume will also vary wildly from niche to niche.

In terms of volume though, definitely tier it out pending on your budget, time line, and expectations. I&#039;ll decide before I even launch a site how much I think I can earn from it, how long I think it will take, and how much I&#039;ll need to invest in content and links. (side note: doing some PPC is a great way to decide the value of keywords)

Generally speaking, I&#039;ll target the most general/highest competition terms for my home page, look for terms with about 60% of that search volume as my category pages, and then 10% - 30% for my sub-pages. So, with easy numbers... head terms with 100 search a day for the home page, medium terms with 50 - 60 daily searches for my mid terms, and then anywhere from 10 - 30 searches a day for my specific pages. As your site ages and grows in strength, you can reexamine your more competitive terms and add more in over time. Tail terms end up being pretty easy to pick up at will if you put the time in. Hope that helps. If you have any other questions, feel free to shoot me a mail: ihowells (-at-) pepperjam.com</description>
		<content:encoded><![CDATA[<p>In this case, search volume is definitely low &#8211; especially at this time of year. Volume will certainly pick up come the end of summer/early fall. Without going into too much about where I&#8217;m considering taking the series, I&#8217;ll also be looking into other traffic sources outside of Google.</p>
<p>Search volume is a funny thing &#8211; traffic isn&#8217;t my end goal, conversions are. I have sites floating around out there that I haven&#8217;t touched in over a year, that are ranking well for terms that only get about 10 &#8211; 15 searches a day. Yet they consistently bring in multiple sales week after week, and require (literally) zero upkeep. The volume will also vary wildly from niche to niche.</p>
<p>In terms of volume though, definitely tier it out pending on your budget, time line, and expectations. I&#8217;ll decide before I even launch a site how much I think I can earn from it, how long I think it will take, and how much I&#8217;ll need to invest in content and links. (side note: doing some PPC is a great way to decide the value of keywords)</p>
<p>Generally speaking, I&#8217;ll target the most general/highest competition terms for my home page, look for terms with about 60% of that search volume as my category pages, and then 10% &#8211; 30% for my sub-pages. So, with easy numbers&#8230; head terms with 100 search a day for the home page, medium terms with 50 &#8211; 60 daily searches for my mid terms, and then anywhere from 10 &#8211; 30 searches a day for my specific pages. As your site ages and grows in strength, you can reexamine your more competitive terms and add more in over time. Tail terms end up being pretty easy to pick up at will if you put the time in. Hope that helps. If you have any other questions, feel free to shoot me a mail: ihowells (-at-) pepperjam.com</p>
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		<title>By: BW</title>
		<link>http://www.pepperjamnetwork.com/blog/2008/05/22/launching-a-simple-affiliate-site-%e2%80%93-part-2/comment-page-1/#comment-320</link>
		<dc:creator>BW</dc:creator>
		<pubDate>Fri, 23 May 2008 13:34:58 +0000</pubDate>
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		<description>I&#039;m following this series with interest.

I am just wondering what sort of traffic you are expecting with the keywords you have chosen.

When I did a quick look on wordtracker for &#039;eagles jersey&#039; and some of the other combinations, the daily estimates appear to be low.

What volume of daily searches for a particular keyword do you recommend is a good starting point?</description>
		<content:encoded><![CDATA[<p>I&#8217;m following this series with interest.</p>
<p>I am just wondering what sort of traffic you are expecting with the keywords you have chosen.</p>
<p>When I did a quick look on wordtracker for &#8216;eagles jersey&#8217; and some of the other combinations, the daily estimates appear to be low.</p>
<p>What volume of daily searches for a particular keyword do you recommend is a good starting point?</p>
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		<title>By: Kris Jones</title>
		<link>http://www.pepperjamnetwork.com/blog/2008/05/22/launching-a-simple-affiliate-site-%e2%80%93-part-2/comment-page-1/#comment-315</link>
		<dc:creator>Kris Jones</dc:creator>
		<pubDate>Thu, 22 May 2008 20:27:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.pepperjamnetwork.com/blog/2008/05/22/launching-a-simple-affiliate-site-%e2%80%93-part-2/#comment-315</guid>
		<description>Ian,

This is an outstanding post and an excellent series!

I&#039;ve been doing this for a long time and I can&#039;t wait to see the next post in this series.

Thanks so much for spending the time to do this - I&#039;m thinking that Pepperjam Network affiliates that take the time to study your posts and take your recommendations will greatly benefit.

Keep up the good work.

Kris</description>
		<content:encoded><![CDATA[<p>Ian,</p>
<p>This is an outstanding post and an excellent series!</p>
<p>I&#8217;ve been doing this for a long time and I can&#8217;t wait to see the next post in this series.</p>
<p>Thanks so much for spending the time to do this &#8211; I&#8217;m thinking that Pepperjam Network affiliates that take the time to study your posts and take your recommendations will greatly benefit.</p>
<p>Keep up the good work.</p>
<p>Kris</p>
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