Greetings from Las Vegas! My name is Mandy Foley and I recently transitioned my role at Pepperjam from Senior Affiliate Manager to Affiliate Relations Specialist on the Pepperjam Network. Being that this is my first time attending Affiliate Summit, as well as my first trip to Las Vegas, I was very eager to get started and work my way around the conference as well as the city! Today I attended “Video Innovation in Affiliate Marketing”, moderated by Melissa Salas, Director of Marketing, Buy.com. The panel consisted of Tim Carter, Founder, AskTheBuilder.com, Joel Comm, President, InfoMedia as well as creator of Next Internet Millionaire (which featured our very own affiliate marketing guru, Kris Jones), Brian McCarthy, SVP Business Development, Revver, Steve Rosenbaum, CEO, Magnify.net, and Gary Vaynerchuk, Host, Wine Library TV. The dynamic of the group was amazing, which really engaged the audience. I chose this topic in hopes to gain a better understanding as to what makes video content a successful marketing tool, and it was a job well done!

These five individuals, as well as many others, have found success in captivating audiences by placing videos, and tutorials on their websites You may be asking why video, as opposed to content? Websites containing videos convey clear messages, as well as creative, memorable messages to viewers, and in today’s society, people tend to take more of an interest in watching something, as opposed to reading it. Videos allow you to interact with the audience on a different level, and have more of a personal relationship with each viewer. Each of the speakers encouraged affiliates, as well as advertisers interested in creating a video to speak about something you know and love. For example, Brian spoke about his love for wine, and his family’s wine business. He took over the business and turned the company into a major online retailer, and is the Host of Wine Library TV, generating a huge following.

I think the overall concept of video innovation in online commerce is taking off, and according to the majority of the panel, websites without videos will eventually no longer exist. This powerful marketing tool allows affiliates to gain a better understanding of the content given, and has opened a huge window of opportunity for affiliates to maximize their earning potential.

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